MUSE Gold

2025

Per Diem | The Sleekest Planner Around

Entrant Company

STUDIO959

Category

Corporate Identity - Brand Identity

Client's Name

Per Diem

Country / Region

United States

THE SLEEKEST, SEXIEST PLANNER AROUND.
Per Diem was born from a simple need: a planner that balances style, function, and luxury. After years of compromise, we created what didn’t exist—an oversized planner with a streamlined layout, elevated visuals, and tactile, luxurious feel. Designed for those who plan with intention and infuse beauty in their daily rituals, Per Diem transforms organization into an experience that is as soul-sparking as it is grounding.
The brand identity reflects this ethos—iconic, bold, and unapologetically confident. A showstopping, stacked icon anchors the visual system, weaving seamlessly through layouts, typography, and imagery to create cohesion and instantly recognizable branding. Its edgy, editorial energy conveys both sophistication and playful attitude, capturing the “grown-up it girl”: aspirational yet approachable, adult yet a little wild.
Every design decision reinforces Per Diem’s dual promise of beauty and function. Clean layouts, refined typography, and thoughtful visual cues create a planner that feels iconic, desirable, and utterly personal. The result is more than a planner—it’s a statement of intention, style, and elevated everyday living.

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