MUSE Gold

2025

DonorsChoose: Small Contributions, Big Impact

Entrant

Motion Projects

Category

Audio - PSA

Client's Name

DonorsChoose

Country / Region

United States

What impact can a small donation really have?
A bundle of pipe cleaners might seem simple—but to a curious student, it can spark a passion for engineering. A few sheets of paper and some paint could ignite a lifelong love for art.
Small donations have the power to inspire big dreams. What you’re really giving is the moment that sparks a brighter tomorrow.
This campaign brings that idea to life through a real teacher and real students from an underfunded public school—showing how even the smallest gifts can shape a child’s future.
No donation is too small to make a BIG impact.

Credits

Creative Director
Robert Stocking
Creative Director
Dan Kiefer
Creative Director
Jonathan Tenkley
Director/Editor
Ritchie Wedeking
Director of Photography
Anthony Arendt
Colorist
Brian DeHerrera-Schnerring
Media
Boom Broadcast Media Relations
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