MUSE Silver

2025

New Taipei iHealth App

Entrant

HOTSPOT MARKETING CO., LTD.

Category

Mobile App - Health & Wellness

Client's Name

Department of Health, New Taipei City Government

Country / Region

Taiwan

About The Entry

The New Taipei iHealth App is a city-wide digital wellness platform that encourages citizens to build healthier lifestyles through simple and engaging technology. Users can track their daily steps, receive personalized health reminders, and participate in community-based challenges that transform everyday routines into opportunities for wellness. A unique highlight of the app is the “Health Coin” reward system: by completing physical activities, citizens earn Health Coins that can be redeemed for nutritious meals, fitness classes, or exclusive local products. This gamified incentive model not only motivates individuals to stay active, but also fosters sustainable healthy habits and strengthens the connection between government, businesses, and communities. The app stands as a pioneering example of how local governments can leverage technology to improve public health at scale.

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