2025 Outstanding Experience Agency

Salt is a North American marketing agency that creates connected experiences through creative, digital, and media innovation. The company was founded on the philosophy of Experiential Commerce, a proprietary connections planning model designed to drive meaningful brand actions and measurable transactions by uniting first-party data, digital media, and creativity in seamless ways.
Powered by a Hybrid AI Product Platform, Salt moves faster, operates leaner, and maintains an obsessive focus on performance—transforming both how the team works and how it delivers for clients. Built for the future from day one, the agency avoided the burden of legacy systems and redefined the modern agency playbook from the very beginning.
Salt’s core expertise lives at the intersection of brand building and media, anchored by a 75+ person team of strategists, creatives, and designers. Their impact is further amplified by a connections group that integrates media, creators, social, content, omni-shopper, sponsorship, and digital capabilities. This holistic approach creates powerful, seamless B2C and B2B brand experiences that consistently drive client growth.
The year 2024 marked a defining milestone for Salt. The agency achieved 67% year-over-year growth, with a three-year trajectory exceeding 400%. Major new clients included adidas, VISA, the NFL, Unilever, Mars, Rogers, and Flora. Salt was also recognized as Adweek’s second fastest-growing large agency globally—with strong projections to reach the top of the rankings by the end of 2025.
Fast Company named Salt one of the best workplaces for innovators in media and digital, reflecting its dynamic culture as the team scaled from 15 to 330 employees in just five years. Notably, all of Salt’s top 10 clients experienced revenue growth, underscoring the agency’s commitment to delivering tangible business results.
As Salt enters its sixth year, it continues pushing boundaries with breakthrough, award-worthy work like Stella Let’s Do Dinner and adidas Moon Derby—helping brands earn the world’s attention.