2025
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About The Entry
Idiopathic multicentric Castleman disease (iMCD) is a rare, life-threatening condition often mistaken for autoimmune or malignant disorders. Patients suffer for years, cycling through specialists, while hematologist-oncologists, focused on ruling out lymphoma, frequently delay suspicion or diagnosis. Many patients went untreated or inadequately managed, leaving a profound unmet need.
Through rapid collaboration across stakeholders, physicians, and patient ambassadors, we uncovered the emotional and clinical disconnect: patients felt trapped by debilitating symptoms, while HCPs focused only on symptom management rather than the underlying cause.
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Shanghai Sinostar Art Design Co, Ltd.
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Corporate Identity - Brand Identity
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China
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Qiqi Zhao
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Mobile App - Lifestyle
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United States
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PASSTO CREDIT LIMITED
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Typography - New Category
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China
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Freelance
Category
Typography - Use of Typography
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United States