2026
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About The Entry
At drawinginc, we thrive on creating immersive brand experiences and our latest project for Dulux at The Hardware Show was no exception!
Year after year, Dulux trusts us to bring their brand to life at this event, and we’re proud to deliver innovative, engaging spaces that showcase their products in fresh and exciting ways. This year, we designed a standout exhibition stand at RDS Simmonscourt, highlighting Dulux’s premium paints across a variety of interior and exterior surfaces – demonstrating their quality, versatility, and flawless finishes.
But we didn’t stop at aesthetics – we wanted to make it interactive. So, we added a putting green right at the heart of the stand! Visitors got to test their skills while engaging with the Dulux brand in a fun and memorable way.
Our interactive stand design attracted hundreds of visitors over the two-day event, creating a dynamic space where attendees could experience Dulux’s premium finishes firsthand. The putting green was a standout success, sparking engagement, conversation, and memorable interactions with the brand.
THE RESULT
By seamlessly blending design, functionality and fun, we helped Dulux reinforce its position as a leader in the paint industry,
while making a lasting impression on show attendees.
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The Frameworks
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Corporate Identity - Corporate Identity Redesign
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United Kingdom
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Wei-Chen Ma, Hsiao-Ting Tsai
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App / Mobile App - Travel
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United States
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Anthro-Tech
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Experiential & Immersive - Community
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United States
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Tao Chen
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Typography - Typefaces / Font System
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China