GO RED! Vodafone@OMR2025

Vodafone’s new brand idea “Go” is about moving boldly from good to better – and at OMR 2025, this spirit was brought to life with the striking call to “Go Red!”. Together with BECC, Vodafone created a two-storey stand that became an unmistakable landmark: entirely red, architecturally bold and visually powerful.
Distinct areas showcased consumer and business products, while the central stage hosted talks, presentations and entertainment highlights such as the Beat Battle with Bill & Tom Kaulitz, drawing strong attention throughout the two days. Beyond its strong visual impact, the stand also offered space for dialogue and exchange, with dedicated zones for consulting, networking and deeper conversations.
By partnering with Trash Galore, 28 tonnes of materials were reused, repurposed and recycled after the event – equivalent to over 25 tonnes of CO₂eq saved – making the stand a strong example of sustainable design in action.