MUSE Gold

2026

Vimeo REFRAME Video Innovation Conference 2025

Entrant

SBS Comms

Category

Event - Conference / Convention

Client's Name

Vimeo

Country / Region

United States

About The Entry

Vimeo REFRAME 2025 transformed the traditional conference model into an electrifying creative playground, unveiling sweeping new capabilities that represent one of the most significant platform evolutions in the company's history. This wasn't just an event – it was an immersive production where more than one thousand virtual and in-person attendees became active participants in shaping the future of video.
The day ignited with two-time Grammy Award winner 2 Chainz sharing the deeply personal journey behind his short film Red Clay, followed by Emmy Award-winning actress, NYT bestselling author, and social creator Tabitha Brown, who captivated the audience with her signature blend of humor and wisdom in a standout keynote conversation.
But REFRAME went beyond marquee talent. Throughout the venue, guests didn't just watch; they created, experimented, and explored. Interactive installations invited hands-on discovery while sessions revealed how AI can amplify rather than replace human creativity. A special screening of Vimeo's human-curated Staff Picks films showcased the platform's commitment to elevating authentic storytelling over algorithmic discovery.
The pinnacle moment arrived with the unveiling of Vimeo Review, a groundbreaking collaborative tool that reimagines how teams create together. The excitement spilled beyond the venue walls as Review commanded attention with a high-impact takeover of Penn Station, lighting up more than 20 digital screens across one of New York's busiest transit hubs.
By transforming thought leadership into kinetic, must-see experiences, REFRAME didn't just discuss the future of video; it made every attendee part of creating it. This bold reinvention of the corporate event as an immersive creative experience sets a new standard for industry gatherings, proving why REFRAME stands out as a defining moment in experiential innovation.

Credits

Director, Integrated Marketing/ Vimeo
Maya Sykes
Sr. Events Experience Manager / Vimeo
Dani Daubaras
Content Director / Vimeo
Nolan Ether
Director, Brand and Creative / Vimeo
Bia Castro
Lead Designer / Vimeo
Dereck Flynn
Chief Marketing Officer / Vimeo
Charlie Ungashick
Sr. Designer / Vimeo
Vicky Chau
Sr. Motion Designer / Vimeo
Alex Ohonovskyi
Designer / Vimeo
Eric Lau
Lead Production Manager / Vimeo
Leif Huron
Sr. Content Production Manager / Vimeo
Elise London
Director, Customer Marketing / Vimeo
Sheryn Anthes
Director, Production Services / Vimeo
Tom Gott
Broader Vimeo Marketing Team
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