2026
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Client's Name
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“The Battle of the Mouse King” is a Christmas-themed illustrated card-game project that reimagines the Nutcracker myth through watercolor fantasy and character-driven storytelling. Developed as an original visual IP, the project features hand-painted mini cards, hero characters, and decorative card frames inspired by festive folklore. Soft textures, warm colors, and theatrical compositions are used to create a nostalgic holiday atmosphere. The visual language builds upon the artist’s earlier Nutcracker-themed creations, evolving into a cohesive illustrated storyworld that blends illustration, game design, and narrative worldbuilding to celebrate the enduring magic of Christmas.
Credits
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Zhang Panjian Design Lab / Beijing Tangqian Yan Culture Co., Ltd.
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Publication - Special Edition Publication (NEW)
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China
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Industrial Technology Research Institute (ITRI)
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Integrated Marketing - Company Branding
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Taiwan
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Gravity Global
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Integrated Marketing - Integrated Marketing Materials
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United States
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Global Life Health LLC
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Branded Content - Healthcare & Pharma
Country / Region
France