How do you say Semiquincentennial?

The Maryland State Ad Agency (MSAA) designed and launched an advertising campaign for the Maryland Department of Planning’s Maryland 250 Commission (MD250). MSAA designed, produced, scripted and planned the campaign to promote Maryland’s celebration of America’s Semiquincentennial. The creative assets included a :30 made for broadcast and social media as well as this long form video for use on the client’s website, mdtwofifty.maryland.gov.
The long form video gave us the opportunity to showcase more of the footage from the production in Annapolis and in Baltimore, Maryland, where we had a lot of fun asking people, “How do you say semiquincentennial”? Having an abundance of great content that we could not fit into a :30 spot, we felt compelled to produce the longform video to highlight and promote this important historical event. The video serves to bring awareness to the many planned experiences that are being organized across Maryland to honor America’s 250th birthday. We are most appreciative to Governor Wes Moore, who graciously accepted our request to participate in this public service announcement.
The Maryland State Ad Agency is proud to partner with the MD 250 commission.