MLA '25 Official Program

The MLA ’25 Official Program was designed to support a hybrid audience while visually reinforcing the conference theme, “Bridging Tradition and Innovation.” Serving as both a functional guide and a branded experience, the program balances clear navigation with a strong sense of place for the 2025 Annual Meeting in Pittsburgh.
The design draws inspiration from Pittsburgh’s iconic bridges, using them as a central metaphor for connection—between past and future, people and ideas, and in-person and virtual attendees. A light, modern color palette and clean typography create a contemporary look, while recurring connecting-line motifs reference both physical infrastructure and digital connectivity.
Thoughtful hierarchy, color-coding, and layout decisions make complex schedules and content easy to navigate, resulting in a program that is both highly usable and visually engaging while reflecting the evolving future of medical librarianship.