MUSE Silver

2026

NYC Chinatown Banner 2025

Entrant

Vitamins Studio

Category

Advertising - Banner / Sign

Client's Name

Chinatown BID, Welcome to Chinatown, Bo Bo Poultry Market, Flushing Bank

Country / Region

United States

About The Entry

‘Chinatown Banner 2025’ is a vibrant series of banners displayed throughout New York City’s Chinatown. Created as part of an initiative to add to the festive atmosphere of Chinatown, this project introduces a design that speaks to a younger audience while remaining welcoming to all generations. This is an ongoing project to honor every corner of Chinatown.
Featuring the Chinese characters—Fu福, which symbolizes prosperity and good luck, and zodiac animals—the Dragon and Snake—to mark the transition from the Year of the Dragon to the Year of the Snake in 2025, the design combines rich cultural symbolism with dynamic geometric illustrations and a striking color palette. Now proudly displayed across the NYC Chinatown district, including Bayard Street, Bowery Street, Canal Street, and Mott Street, the banners have been warmly embraced by the community.

Featured Media

Credits

Vitamins Studio
Vivian Hou
Vitamins Studio
Yongkang Cen
Vitamins Studio
Tom Shao
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