EUNPYEONG 2050 NET-ZERO

This project presents the design branding for Eunpyeong-gu’s carbon neutrality campaign, EUNPYEONG 2050 NET-ZERO.
“EUNPYEONG 2050 NET-ZERO” is a collaborative carbon neutrality campaign uniting citizens, public institutions, and businesses. The branding embodies the value of coexistence by enhancing well-being while reducing carbon emissions, fostering a cleaner and more sustainable living environment. The logo employs layered symbolism, representing ascent and descent, the harmony between people and nature, and a positive residential environment. The contrast between Eunpyeong-gu’s signature green and blue creates a spatial illusion that suggests small actions continuously connecting and expanding.