APHON Brand Guidelines

The APHON Brand Guidelines were developed to clearly and consistently define the Association of Pediatric Hematology/Oncology Nurses’ identity, voice, and visual expression across every touchpoint. As an organization rooted in compassion, advocacy, and clinical excellence, APHON required a brand system that balances warmth and humanity with professionalism, credibility, and clarity.
This comprehensive guide establishes a cohesive framework for how APHON presents itself—visually and verbally—across print, digital, educational, and environmental applications. From logo usage and color palettes to typography, imagery, iconography, and accessibility standards, each element was thoughtfully documented to ensure the brand is applied consistently, respectfully, and with purpose. Special care was taken to define how the brand adapts across diverse audiences, including members, families, partners, and patients, without losing its core identity.
Beyond defining visual standards, the guide reinforces APHON’s mission and values—highlighting the organization’s commitment to advancing pediatric hematology/oncology nursing, supporting its members, and honoring the impact nurses have on the lives of children and families. By providing clear guidance and practical examples, the brand guide empowers teams, chapters, and partners to communicate with confidence, ensuring APHON’s message remains unified, recognizable, and impactful wherever it appears.