MUSE Silver

2026

The IRF Invitational Auction Catalog

Entrant

MCI USA

Category

Marketing & Promotional - Catalog

Client's Name

The Incentive Research Foundation (IRF)

Country / Region

United States

Gallery

About The Entry

The Incentive Research Foundation (IRF) Invitational is the organization’s premier annual fundraising event, bringing together senior leaders from across the incentive, meetings, and travel industry for an exclusive experience focused on connection, generosity, and impact. Hosted in Cancun for 2025, the Invitational combines curated programming with a live and silent auction to raise critical funds in support of IRF’s mission to advance research and insights within the global incentive industry.
This auction catalog serves as both a functional guide and a central touchpoint for the event—providing attendees with a clear, organized overview of auction packages, bidding instructions, and event details. Designed to be used throughout Auction Night, the catalog ensures a seamless bidding experience while reinforcing the prestige and purpose of the Invitational.
The visual design draws inspiration from traditional Talavera patterns, incorporating bold geometric motifs, vibrant blues, and decorative framing to reflect the cultural richness of Mexico and the tropical setting of Cancun. These elements are paired with clean layouts and clear hierarchy to balance visual celebration with usability. The result is a catalog that feels immersive and location-driven while remaining polished, intuitive, and easy to navigate—elevating the auction experience and reinforcing the spirit of generosity at the heart of the IRF Invitational.

Credits

Senior Graphic Designer
Stephanie Donnelly
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