Water Wise Will - Water Conservation Campaign

Water Wise Will is Broward County’s water-saving superhero, created by the Broward Water Partnership to help people across the county learn about water-sustainability in a fun and practical way. Designed to make conservation simple and engaging Water Wise Will shares simple tips that families and community members can use to reduce water waste and lower their monthly bills. Through lively social media content such as reels and YouTube videos along with printed collateral and outreach through local publications and radio stations, Water Wise Will brings water-saving habits to life for audiences of all ages. He also plays a key role in promoting the Partnerships high-efficiency toilet rebate, helping eligible residents, small business and non-profit organizations understand how upgrading to WaterSense® certified toilets can support long-term sustainability while saving them money on their monthly utility bill. The program is offered in partnership with 15 local municipalities and provides a $125 incentive toward approved toilets. Additional information is available at conservationpays.com.