MUSE Silver

2026

Week Without Driving Community Celebration

Entrant

Miller Maxfield, Inc.

Category

Marketing & Promotional - Promotional

Client's Name

Santa Cruz County Community Development and Infrastructure

Country / Region

United States

In the fall of 2025, Santa Cruz County held it's first "Week Without Driving" event in partnership with Santa Cruz METRO, the Community Traffic Safety Coalition of Santa Cruz County and the Week Without Driving Campaign, promoting alternative forms of transit for the community. This event was about experiencing how small changes in daily transportation choices can have a big impact on health, community, and the environment. A week-long challenge for the community was ended by a celebration for participants and curious members of Santa Cruz County. Miller Maxfield contributed to this celebration by creating a custom-illustrated poster, bus ads and a commemorative t-shirt to be handed out at the event. The Week Without Driving Community Celebration was wildly popular and the demand for t-shirts was so high that their stock of shirts ran out before the event was over!

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