Fanatics/Jarritos Summer of Soccer Program

Gamma Communications Inc. created, developed and executed a partnership between Fanatics and Jarritos to deliver an integrated summertime campaign aligned with the Club World Cup and Gold Cup. The program digitally amplified the Jarritos brand through Fanatics media elements and connected them with both broader soccer audiences and their core Hispanic demographic, making the brand synonymous with the sport while remaining culturally authentic.
Central to the campaign was Gamma Communications’ proprietary digital receipt verification system, Receipt Rewards, which enabled real-time tracking of consumer behavior, retailer performance, and basket insights while also fulfilling a high value, strategic gift with purchase of a $25 Fanatics digital code. This data-driven approach allowed Fanatics and Jarritos to increase sales, measure engagement, accrue value, and optimize distribution—all without the need for a traditional max sponsorship investment.
The program successfully drove mass consumer reach, meaningful brand engagement, and measurable ROI, proving the power of digital-first, integrated campaigns that merge brand partnerships, data analytics, and consumer incentives.