CHENGXI VILLAGE

The design concept uses the Chinese characters "Chengxi" and "Xi" as core visual elements, deconstructing and reorganizing them to form the architectural outline of a cultural auditorium. The minimalist geometric lines represent the integration of regional culture, opera heritage, and the auditorium itself. A red star at the top symbolizes the village spirit, while a soft gold tone conveys warmth and simplicity. The black-and-gold color scheme balances traditional heritage with modern aesthetics.
The design embraces green and sustainable principles, merging cultural inheritance with ecological symbiosis. The logo, inspired by the textures of Jiangnan villages and traditional architecture, maintains a deep connection to local culture, avoiding overly commercial symbols. This approach serves as a safeguard for cultural ecology.
Eco-friendly practices are implemented throughout, including the use of recycled, unbleached black cards with gilding and embossing techniques to reduce ink usage and carbon emissions. Brochures are printed on biodegradable paper with soy ink, and materials are designed for secondary use, promoting sustainability. The color palette is inspired by local natural landscapes, with deep black representing Jiangnan soil and warm gold symbolizing mature rice ears. These low-saturation tones contribute to the sustainable aesthetics of "originating from nature and returning to nature."
The design creates an ecological closed loop, driving local cultural inheritance and rural revitalization. The red star in the logo fosters community participation in ecological efforts, such as waste sorting and ecological planting, empowering sustainable lifestyles. This brand design constructs a unified narrative of "cultural inheritance - low-carbon practice - ecological economy," positioning sustainability as the foundation of the rural brand’s growth.