Dress & Drizz

Snackbox sought to increase awareness of Dress & Drizz among hundreds of food writers, dining publications, and lifestyle magazines. This was executed by keeping an organized master media list, where emails of contacts were displayed for pitching. Through the use of multiple creative pitches, Snackbox increased brand awareness and customer loyalty. Email pitches throughout the year included topics such as the benefits of bringing Dress & Drizz to your family tailgate, Bertolli bringing the squeeze bottle revolution to the masses, and the benefits of bringing olive oil as a host gift to a family party. In each pitch, reporters were offered a box of Dress & Drizz to sample for themselves, allowing them to get a firsthand taste of the product they would write a story about. Snackbox also spread the word about Dress & Drizz through management of “Bertolli Influencers.” By contacting and media training “foodie” social media influencers, Snackbox was able to successfully pitch numerous influencers to their local television markets with an idea for a segment for influencers to make a recipe using Dress & Drizz on air. To keep Dress & Drizz’s story going, Snackbox aimed to formulate highly creative and eye-catching story angles that correlated with the holiday or season at the time. For example, in October, a pitch titled “Move Over Merlot” was sent to reporters, encouraging them to consider ditching a boring old bottle of wine as a host gift; rather, a bottle of liquid gold (Dress & Drizz) was the host gift of the moment for the winter holidays that were approaching. Additionally, with a very limited budget (under $4,000,) Snackbox was able to write and publish a mat release, as well as partner with local influencers to make TV appearances on behalf of the brand.
Snackbox was able to yield 1,125 placements and a 258,417,348 total audience for Bertolli’s newest product, Dress & Drizz. Notable placements include but are not limited to Everyday Kentucky, Daytime Chicago, and Newsbreak.