MUSE Gold

2026

NPM-Antiquities

Entrant

National Palace Museum

Category

Strategic Program - Branding Refresh

Client's Name

National Palace Museum

Country / Region

Taiwan

From the golden gourd engraved with “Countless Generations of Descendants,” to the auspicious animal motifs on cloisonné bean-shaped vessels, and the snuff bottles cherished by Qing dynasty scholars—these objects were vessels of heartfelt wishes, carrying hopes for peace, prosperity, and a good life. Though silent, these artifacts speak through form, motif, and use. Blessings were no longer confined to prayer, but woven into everyday living. When artifacts step out of the display case and return to daily life, the spirit they embody becomes a gentle pathway—one through which we place our intentions and encounter culture with quiet reverence.

Credits

Producer& Director/Fabo Haosi Co., Ltd.
Li Yan
Screenwriter/Fabo Haosi Co., Ltd.
Xiao Guang
Installation Design /Haosi Co., Ltd.
Wen De
Cinematography/Fabo Haosi Co., Ltd.
Casper
Production Company
Fabo Haosi Co., Ltd.
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