Spot Her at the Nail Salon

Endometrial cancer (EC) accounts for 90% of uterine cancer diagnoses, and it is the fourth most frequently diagnosed cancer for women in the U.S. The incidence of this type of cancer is on the rise across non-White ethnicities, with higher mortality rates among Black communities. Despite these increases, EC remains under-recognized in the general public.
The Spot Her® initiative aims to help end the silence around EC and to empower people across generations and cultures to speak up, take action and spot the potential signs of EC at an early stage—when it may be more treatable.
To encourage open conversations about gynecologic health and EC in social settings, we partnered with a celebrity nail influencer who sat down with two EC advocates to hear their stories. She asked about their experiences while giving them manicures with unique peach designs in honor of peach being the color for EC awareness. Their conversations on the Spot Her YouTube channel, and social posts, were shared across platforms by Facing Our Risk of Cancer Empowered (FORCE), SHARE Cancer Support, Black Health Matters (BHM), Endometrial Cancer Action Network for African-Americans (ECANA), Foundation for Women’s Cancer (FWC), and Eisai Inc. These posts encouraged followers to post pictures of their own peach nails on social media to help grow the initiative and normalize conversations about EC—and for every photo of peach-painted nails shared on social media with the #SpotHerInPeach hashtag, Eisai donated $5 across partner advocacy groups.
YouTube channel alone garnered:
 77,205 views
 4,642 impressions
 365 likes
 55 new YouTube channel subscribers
Across advocacy, Eisai Inc., and influencer social platforms, posts related to this video series saw:
 2,245,689 impressions
 915,399 engagements
 5,590 likes
 909,420 views