MUSE Silver

2026

Tate & Lyle

Entrant

Bulletproof

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

Tate & Lyle

Country / Region

United Kingdom

Injecting soul into the science of food. Bulletproof reinvented the corporate identity of Tate & Lyle, a global ingredients solutions partner. In a highly technical category, the new brand stands out with a bold, distinctive identity that brings its industry-leading solutions to life. AI-powered and sensorial by design, the dynamic system turns molecules into mouthfeel, theory into taste and texture - transforming food science into wonder.

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