2026
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GE HealthCare, a leader in medical imaging equipment, recently launched Omni 128, a new version of their Omni Legend PET/CT scanner with added extendibility for up to 128 cm of Axial Field of View.
To support this launch, Mountain View Group created a video for GE HealthCare to use on their product page and launch at RSNA, a key tradeshow in the industry.
The video highlights key features in Omni 128 such as the high NEMA sensitivity and radiation-free background, which provides safety for vulnerable populations. In addition, the video promotes the 128 cm Axial Field of View, which supports a wider range of patients. We built this messaging by combining on-screen text and a soundtrack with visuals of the scanner’s extensive capabilities.
Our main challenge was that Omni 128 is not installed in clinical settings yet and can only be accessed in a factory floor. Through rendering, we were able to produce a video that shows Omni 128 in dynamic and clinical settings.
The video successfully launched at RSNA and is starting to be shown at various congresses in the EU and South Africa. It will also be hosted on the upcoming Omni 128 website page for customer engagement.
Credits
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Journeymen Studios
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Video - Branding
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United States
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Recruit Rooster
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Video - Event
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United States
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ChangeUp
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Corporate Identity - Brand Identity
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United States
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FUTURE PLAN
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Experiential & Immersive - Immersive Brand Experience
Country / Region
Turkey