Amneal Leadership Meeting Opener

Amneal, a biopharmaceutical company, brought together about 200 leaders from their global organization for a two-day meeting. The purpose was to shift the culture to enterprise thinking to scale the business. Mountain View Group helped Amneal achieve this goal by creating a unique and fresh video for the meeting. Because our task was to envision the “Amneal of the future”, we suggested an animated video.
The video uses animation, text, and voiceover to highlight Amneal’s key strategies for moving forward as a business. These strategies are shown as “engineered” text on a production line, and include topics like strategic ability, shared ownership, and collaboration.
The video shows each part of Amneal’s business (complex generics, specialty, biologics/biosimilars, GLP-1s, and government business) as an animated rocket. The video concludes by launching each rocket into the sky, showing how Amneal will “launch as a united enterprise”.
The biggest production challenge that MVG overcame was the tight timeline. From script to screen we produced this 3-minute animated piece in just four weeks.
This video was wildly successful at the meeting. The leaders immediately adopted the theme of space travel and started referring to their businesses as “rockets” moving forward.