LAM Meeting Opener Video

RTX, a leader in the aerospace and defense industry, has an annual Leadership Alignment Meeting (LAM), where 250 of their top global leaders (out of over 185,000 total employees) come together to review progress and align their initiatives for the year. Mountain View Group was asked to create an opener video to set the tone for this meeting.

The 4-minute video showcases a variety of RTX leader/employee interviews and RTX footage. It overviews current challenges the company faces and how they plan to meet them. The video highlights how RTX can be “better, stronger, smarter, and faster” through current goals, new designs and technologies, and continued evolution of RTX’s projects and people.

Our main challenge when producing this video was the amount of content we had to work with. MVG scrubbed through over 1000 pages of transcripts and hours of archival footage to pull the very best pieces to use in the video. We did this on a short timeline, going from a green light approval to a finished piece in around 10 days.

Overall, this video successfully set the tone for the meeting and served as an anthemic piece for the company going into 2026.