Superstitions

For Hispanic audiences, superstitions are more than sayings, they are cultural inheritance. Passed down from abuelas with unwavering conviction, warnings about broken mirrors, black cats, or umbrellas opened indoors live in our collective memory. They shape behavior. They linger in the back of our minds.
When Warner Bros. asked Telemundo to build excitement for Final Destination: Bloodlines, we didn’t want to simply promote a horror film. We wanted to bring the franchise into our culture in a way that felt personal.
Our insight: the Final Destination universe already lives inside Latino superstition.
We created “Superstitions,” a cinematic :30 custom spot starring Mauricio Henao, beloved lead of La Jefa, a trusted face for our audience. The film begins innocently: Mauricio moving through his day. But then the signs appear. A cracked mirror. An umbrella opened indoors. A black cat crossing his path.
Each small act triggers an escalating chain reaction, echoing the franchise’s signature cause-and-effect dread. The horror doesn’t feel distant, it feels inherited.
To heighten the tension, we layered in “The Safety Dance” by Men Without Hats, a nostalgic track from the film’s soundtrack era. Its familiar rhythm added ironic suspense, bridging cultural memory with cinematic unease.
The result blurred universes: a Telemundo star stepping into the Final Destination world without leaving his own. It felt authentic, culturally coded, and chillingly plausible.
Distributed across Instagram, TikTok, and Telemundo linear during La Jefa, the campaign resonated deeply, overperforming benchmarks and surpassing guaranteed impressions, proving that when branded content respects cultural truths, audiences respond.