2025 Staples Canada Conference

The Staples Protection Plans by Allstate booth at Staples Canada’s annual leadership conference highlighted how the program's services support businesses and customers alike with innovative protection solutions.
The visual design of the booth took shape with the tagline “Customer obsessed. But in a good way.” which was treated graphically as part of the booth’s photo wall. This was the largest wall of the booth where people could take selfies and photos and post them to social media to bring an element of interaction to the experience.
The rest of the booth was designed with even more interaction in mind: The other side of the photo wall was the signing wall, where attendees could write their stories about broken devices directly on the wall with markers. The booth also included face cut out boards for another photo op and a claw machine for further interactive fun.
Allstate’s booth not only told people about their services but was a true 360 interactive experience that sparked plenty of conversation and excitement while helping the Allstate program stand out.