MedOne Rebrand

After 25 years of placing physicians within other health systems, MedOne was ready to build something of its own. They partnered with Holden Ellis to launch their first independent primary care practice—one designed around time, continuity, and whole-person care. We began with strategy and positioning, mapping the primary care landscape to identify where MedOne could meaningfully differentiate while staying true to how their doctors already practiced medicine.
From there, we brought the brand to life. We created a full visual identity and a clear messaging system, including values, voice and tone, a brand anthem, and go-to-market language. We designed and built a distinctive website, produced photo and video content for web, collateral, and TV, developed motion design, and named MedOne’s products and scalable strategies—setting the foundation for growth and future partnerships.