MUSE Gold

2026

Danda Bunun Tribe: A Journey To Awaken Your Senses

Entrant

Tzai-Di Leisure Management Consultant Ltd.

Category

Video - Travel

Client's Name

Sun Moon Lake National Scenic Area Headquarters, Tourism Administration, MOTC

Country / Region

Taiwan

About The Entry

This film ventures deep into the heart of Central Taiwan to explore the hidden sanctuary of the Danda Bunun Tribe. Through a vibrant tempo and spirited visual language, we lead the audience into this mysterious land. In the Bunun language, "Uninang Miqumisang" means "to breathe well." We invite you to follow our protagonists to the Danda tribe, take a deep breath, and embark on a sensory journey filled with unexpected delights!
This is an awakening of the "Five Senses." Leaving the urban clamor behind, we step into the rich culture of the Bunun people. From the steadfast gaze of the Qudas (elders) guarding the forest to the vivid Flood Legend Story Wall, the film captures the most lived-in moments of tribal life. Here, the Shuanglong Waterfall serves as a natural symphony. Maqav, the traditional local spice, is reimagined through the Maqav Aroma Experience as the forest’s own perfume, and further transformed into the "Maqav Canelé"—a playful culinary collision between Bunun flavors and French pastry.
From donning Bunun traditional attire woven with family memories to walking along the slate story walls of legends and listening to the soul-stirring Pasibutbut (Eight-part Polyphony) by the Tamalung Cultural Arts Troupe, every detail offers a deep spiritual immersion. Overflowing with vitality and humor, this cinematic work transforms the Bunun culture into a tangible, heartfelt experience that leaves a lasting impression.

Featured Media

Credits

Co-funder/Tzai-Di Leisure Management Consultant Ltd.
LI, HSIU-LING
CEO/Tzai-Di Leisure Management Consultant Ltd.
WU, WAN-CI
Director/thóo--ê Film studio
CHANG, PEI-YU
Project Manager/Tzai-Di Leisure Management Consultant Ltd.
HU,CHIEH-YU
Project Assistant/Tzai-Di Leisure Management Consultant Ltd.
LIAO,WAN-CHI
More Gold Winners
Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - AEGatIFA2024
AEG - Electrolux Appliances AB

Entrant

Studio Bachmannkern GmbH

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Country / Region

Germany

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Mira Place Christmas Campaign 2025

Entrant

Miramar Group

Category

Integrated Marketing - Brand Partnerships

Country / Region

Hong Kong SAR

Social Media
2026
2026 MUSE Creative Awards Winner - AARP + Gen X: Celebrating the “Forgotten Generation”

Entrant

AARP

Category

Social Media - Collaboration

Country / Region

United States

Experiential & Immersive
2026
2026 MUSE Creative Awards Winner - Best Buy x TGL
Best Buy

Entrant

LEO Events

Category

Experiential & Immersive - Business to Consumer

Country / Region

United States