2026
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About The Entry
The “Fuzhong Twin Cities” project brings together the historic district and Fangqiao Old Town, connecting key axes along Minsheng Boulevard, Chongqing Road, and Beimen Street. By transforming plazas and pedestrian spaces, and hosting cultural performances, public art, and community activities, it creates a streetscape that blends historical depth with contemporary aesthetics. Sustainability is woven into every aspect, from green public spaces to low-carbon initiatives, ensuring a healthy, comfortable, and inclusive urban environment.
This initiative gave rise to the “Weaving Fuzhong” event, inviting residents and visitors to actively participate in cultural experiences and co-create the neighborhood’s identity. Through this event, old and new come together, local culture is celebrated, and artistic vitality is showcased, making Fuzhong a vibrant cultural hub with a strong sense of place and a distinctive urban brand.
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T/K
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Corporate Identity - Brand Identity
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United States
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Impact Marketing + Communications
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Integrated Marketing - New Category
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United States
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Samraddhi Shrotriya
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Typography - Use of Typography
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United States
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HANDWELL TALENT COMMUNICATIONS CO.,LTD.
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Corporate Identity - Logos
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China