2025 Yunlin Dapi Straw & Pickled Mustard Cultural Festival

The Dapi Straw Festival was strategically led and developed by Cheng Wei Integrated Marketing Co., Ltd., establishing a community-centered rural activation framework that redefines agricultural waste as cultural infrastructure.
Through systematic integration of local material resources, community participation mechanisms, experiential spatial design, and comprehensive promotional strategy, Cheng Wei Integrated Marketing Co., Ltd. coordinated collaboration between Dapi Township Office and Sanjie Community. Residents actively participated in constructing large-scale straw installations and an immersive maze, transforming underutilized farmland into a vibrant public cultural space that attracted approximately 100,000 visitors throughout the event period.
The project enabled over 30 local vendors to achieve sustained multi-day commercial engagement, while facilitating youth participation and employment, reinforcing intergenerational continuity. By implementing a strategic place-based activation model, Cheng Wei Integrated Marketing Co., Ltd. established a replicable rural regeneration framework—demonstrating how external visibility can be translated into internal community confidence, generating long-term economic and cultural vitality.