WPP Media Lounge at CES 2026

The WPP Media Lounge at CES 2026 was a curated destination built to strengthen relationships with senior marketing leaders. In a CES environment driven by scale and spectacle, WPP Media designed an intimate and exclusive space that was focused on meaningful engagement. We prioritized depth over foot traffic, bringing clients and strategic partners together to explore the magic of media and storytelling.
Designed as an integrated experience, the WPP Media Lounge combined thought leadership, cultural storytelling, and AI-powered personalization to deepen engagement with our clients. Programming addressed the real pressures facing marketers today — growth in an AI-powered economy, modern storytelling models, fandom as a community engine, and the shift from consumption to creation. Conversations explored the evolving role of media in shaping fandom, community, commerce, and the AI-powered economy not as abstract trends, but as practical opportunities for brands. Beyond content programming, the WPP Media Lounge delivered an evolving immersive experience where guests customized limited-edition keepsakes inspired by fandom, identity, and creativity.
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