MUSE Gold

2026

#ConsiderItDone with Pence Media Group

Entrant

Pence Media Group

Category

Outstanding Agency Awards - Outsanding Small Agency (Up to 25 employees)

Client's Name

Country / Region

United States

About The Entry

Pence Media Group (PMG) is a full-service public relations, branding, digital + marketing consultancy serving startups to Fortune 500s. PMG helps brands define their identity, craft strategic messaging, and deliver it to targeted audiences.
PMG grew by 8 full-time employees in 2025 to a team of 23. Our small yet mighty team supported 40+ clients monthly and served nearly 60 clients throughout the year.
2025 Highlights:
-Secured 296 articles and 185 broadcast clips surrounding the 98th National FFA Convention through 105 targeted pitches and 75+ national media lists, generating 1.93B+ audience reach and nearly $18M AVE.
-Produced and executed the 3rd Annual FFA Live! Inside Convention Show at the National FFA Convention, overseeing full studio production + newsroom operations. Delivered 12 hours of live programming, 34 story packages, 136 award interviews, and 10 features, generating 150k views (750k+ viewers).
-Led strategic communications for the 25th Anniversary Safe Haven Law celebration in partnership with He Knows Your Name Ministry, securing 15+ media placements and 11 broadcast/radio features (401M+ reach; $3.72M AVE) while increasing social engagement, including a 31.7% increase in profile visits.
-Executed a fast-turn, national commercial campaign for Lucas Oil Products during the 2025 WNBA All-Star Weekend, producing eight scenes across five backdrops in 2.5 days and delivering two broadcast-ready spots plus digital assets.
- Partnered with Hancock Health to execute an integrated marketing strategy that elevated brand visibility, strengthened community trust, and expanded regional impact.
-Led public relations and marketing efforts for the International Association of Fire Chiefs and Indiana Fire Chiefs Association, driving recruitment and retention of volunteer firefighters by securing statewide and hyperlocal media coverage. This initiative was funded through a FEMA SAFER grant.
-Created and activated several client brands including 92c, Carmel Education Foundation, Pinheads, Carmel Swim Club and Stella House Books.
-Provided pro bono PR + marketing services to 25 organizations including Women for Riley, American Heart Association, Habitat for Humanity, and Volunteers of America.
-Won 9 Telly awards, 11 PRSA Pinnacles, 6 PRSA Awards of Honor, and named a PR Daily’s Top Agency, one of the only firms in Indiana.
#ConsiderItDone with PMG!

Credits

Owner and Operator
Nicole Pence Becker
Director of Client Success
Melissa Sunsdahl
Director of Public Relations
Anna Carrera
Director of Brand Strategy
Molly Shreve
Director of Marketing Services
Megan Benish
Senior PR & Marketing Strategist
Claire Hunter
Senior PR & Marketing Strategist
Jennifer Bostrom
Senior PR & Marketing Strategist
Linda Jackson
Senior PR & Marketing Strategist
Melissa Mattingly
Senior PR & Marketing Strategist
Andrea Kleymeyer
PR & Marketing Strategist
Kelly Asiala
PR & Marketing Strategist
Lauren Casey Bemis
PR & Marketing Strategist
Katie Kiel
Senior Graphic Designer + Marketing Strategist
Kelsey Wargel
Senior Digital + Marketing Strategist
Samantha Gray
Senior Content Strategist
Emily Sullivan
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