Feel Taiwan: Nature. Culture. Discovery.

Feel Taiwan: Nature. Culture. Discovery. — Brand Engagement Event at Westfield Valley Fair
At Westfield Valley Fair, we turned the center court of a high-traffic shopping mall into a walk-in Taiwan experience designed to spark travel wanderlust and drive real engagement. To maximize reach, we purposely scheduled the activation for Saturday, November 22, 2025 (the weekend before Thanksgiving) to capture peak holiday-season mall traffic. In a retail environment filled with visual noise and short attention spans, our challenge was to stop passersby, quickly communicate “why Taiwan,” and convert quick curiosity into meaningful action—while making it easy to meet travel partners on-site.
To do this, we built the event around two powerful “travel triggers.” First, an Airstream became a bold symbol of the open road—an instant visual cue that a journey is about to begin. Second, we created two 3D forced-perspective photo boards that let visitors step into Taiwan stories and capture them.
The first 3D setup transformed Taiwan’s signature biking routes into a postcard world. With a bike prop, visitors could step in and “ride” straight into the scene. The second delivered a playful illusion: a photo moment that makes it look like visitors are doing a headstand, with the iconic Taipei 101 in the background. Simple to grasp and fun to repeat, these two 3D moments were built for sharing and converting foot traffic into participation.
From there, visitors entered a mobile-first “Stamp Mini-Trip” by scanning a main QR code, then collected stamps at travel partner counters via additional QR scans. Completing the journey unlocked a limited giveaway at the Airstream and increased raffle chances, guiding visitors across the full footprint and into real conversations.
In one day (10 AM–9 PM), the activation delivered 11,711 QR scans, 2,475 participants, and 1,737 full completions—proving that immersive, camera-first storytelling can turn a mall visit into a destination decision.