MUSE Gold

2026

JLL WDXpedition

Entrant

JLL Creative

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Country / Region

United States

About The Entry

Created for JLL's 2025 WDX corporate event in Orlando, WDXpedition transformed traditional team building into an engaging collaborative adventure. Teams of 10 participants worked together toward a shared objective: navigate challenges, reach the summit, and plant their vision flag as a symbol of collective achievement.
The game's development required seamless collaboration between two specialized designers. One designer crafted the physical board game layout, creating an immersive visual journey that teams would traverse together. The board design needed to accommodate large teams while maintaining clear sightlines and engagement for all participants. The second designer focused on gameplay mechanics, developing comprehensive instructions and strategic game cards that would guide teams through their collaborative ascent.
By the event's conclusion, WDXpedition had delivered exactly what effective team building should: genuine connection, improved communication, and shared accomplishment. The game demonstrated how thoughtful design, both visual and mechanical, can create meaningful experiences that extend well beyond the game board itself, leaving teams with stronger working relationships and renewed appreciation for collaborative achievement.

Credits

Senior Graphic Designer
Jennifer Arias
Senior Graphic Designer
Laura Florkowski
Creative Director
Shaina Nielson
More Gold Winners
MUSE Winner - Parodontax™ MoA Animation by Random42 Scientific Communication

2026 Gold Winner

Parodontax™ MoA Animation

Entrant
Random42 Scientific Communication
Category
- Exhibition Experience
United Kingdom