Timeless French Lick

Hidden in the rolling hills of southern Indiana sits a destination that feels worlds away. Orange Country Visitors Bureau teamed up with The Basement, a full-service advertising agency, to remind travelers that this "hidden oasis" deserves more than a quick weekend glance, it deserves their time
Under the new “Timeless French Lick” brand and the line “Take Your Time in French Lick,” the creative flips the tempo of traditional tourism advertising. Instead of jam-packed itineraries and hyper-edited montages, the campaign embraces the calm, tranquil rhythm that defines French Lick itself. Its world-class golf courses, grand historic resorts, healing waters, and quiet corners invite travelers to breathe a little deeper.
Shot by director Jack Linderman and produced by Paragon Productions, the series of short films capture simple, deliberate moments across three signature locations: the Pete Dye golf course, Big Splash Adventure waterpark, and a tucked-away lakeside dock. Gentle camera moves, natural light, and dreamlike sound design create a sensory reminder that the most memorable trips aren’t measured in checklists, but in the time you take to truly experience them.
From the first swing at sunrise to the last sip by the lake, “Timeless French Lick” invites travelers to discover what might just be the Midwest’s most relaxing county, and to take their time getting there.