MUSE Platinum

2026

Kill The Invisible

Entrant

C.L.A.P. US LLC

Category

Video - Industrial

Client's Name

Chengdu Golden Snail Technology Co. Ltd

Country / Region

United States

"Kill The Invisible" employs a complete AI-driven creative process to visualize abstract technology, showcasing the core of Jinluo Technology's supramolecular photocatalytic technology and its comprehensive, all-around purification capabilities. The narrative unfolds beneath the surface of a beautiful new home, concealing an unseen world of invisible formaldehyde pollution. Golden Snail Technology Agent 028 where "028" represents the area code for Chengdu, Sichuan, and the location of Chengdu Golden Snail Technology Co. Ltd launches a precise attack on the toxic substances. Through dynamic light effects, it freezes and decomposes the formaldehyde released from adhesives hidden within the seemingly idyllic home environment. The artwork visually presents the core advantage of Golden Snail Technology's photocatalytic technology: efficient formaldehyde removal. It integrates technological strength, brand symbolism, and regional identity, using agent aesthetics to convey the brand's philosophy, making invisible pollution visible through purification, thereby promoting public awareness and attention to home environmental health.

Credits

CEO of Chengdu Golden Snail Technology Co. Ltd
Xiaoxin Lu
Producer
Xiaoxin Lu
Visual Artist
SLO.syx
Visual Design
Unakoko (Jingting Wang)
Creative Strategic Design
Audrey (Xiaoran Zhu)
Copywriter
Bingyan Gao
Chief Scientist
Weidong He
Co-Chief Scientist
Yulong Liao
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