Snoop Dogg Arizona Bowl 3D Impala Car Toy

A custom 3D-printed, hand-painted 1964 Impala matchbox-style collectible was created as a tribute to Snoop Dogg’s iconic lowrider and the West Coast culture that inspired the Snoop Dogg Arizona Bowl.
HIFIVE led the concept, design, and production of both the miniature Impala and its custom packaging. The car was carefully modeled and produced to reflect the unmistakable body lines and stance of the legendary 1964 Impala, then individually finished by hand to create a collectible piece worthy of display.
The packaging design paid homage to both Snoop Dogg’s cultural influence and the history of the Arizona Bowl, blending nostalgic toy-car aesthetics with modern event branding to create a memorable unboxing experience.
These limited-edition collectibles were distributed to fans, media members, and partners months before the game, helping build anticipation and conversation around one of the most unique and entertaining bowl games in college football.
The result was more than a promotional item—it was a culturally inspired collectible that connected music, sports, and automotive history while generating early excitement for the Snoop Dogg Arizona Bowl.