麓hood LOGO

This logo is designed for the Luxelakes commercial community. The logo must embody the identity tag of "Luxelakes" and reflect the attributes of the community. We adopted a naming approach that combines Chinese characters with the English word “hood”, by the way more stylish. Through the creative integration of Chinese and Western fonts, it balances a sense of regional belonging with international communication appeal.
In the design of "hood", the double "o" is replaced by an irregular circle as the core visual element, echoing the diverse living scenarios of the commercial project and the variety within the community. Focusing on week-urban lifestyle scenarios, the design employs irregular circles to weaken the sense of boundaries, aligning with the project’s core positioning of relaxation and healing.
The overall color scheme uses a blue-green contrast to convey ecological vitality, drawing inspiration from the natural textures of lakes and mountains(which identify the symbol of Luxelakes). It carries multiple lifestyles such as forest-inspired aesthetics, sports-based social interactions, and neighborhood vibrancy. Particularly to various scenario implementations and brand communication needs.
By linking local DNA with international aesthetics, it aims to construct a new paradigm for urban living and convey the inclusive and vibrant warmth of contemporary life.The project abandons a single commercial logic, instead deeply cultivating the creation of life-oriented scenarios. It combines ecological aesthetics with the warmth of daily life, infusing commercial cultural tourism with humanistic warmth through the concept of sustainable design, and exploring innovative expressions of modern urban life.