Springvale Inn Annual Digital Ad Campaign

Niki Jones Agency created a digital marketing campaign for the Springvale Inn to reclaim market share from competitors within a specific geographic radius of the community. The campaign ran on Google Search, Google Display and Meta. We designed soft-touch, seasonal ads featuring happy seniors. The campaign messaging highlighted the Springvale Inn’s unique selling proposition: their ability to offer more affordable living spaces without sacrificing quality of life or amenities. Each seasonal campaign implemented visual themes evocative of community, wellness, and holidays. The goals of the campaign included creating high quality leads to increase the number of rented apartments and improving marketing effectiveness against competitors within 15 miles. In a 6-month flight, our geo-targeted digital campaign generated 306,067 impressions, 15,799 link clicks, a 5.28% CTR, and 3,325 leads for the client. Thanks to this campaign, the client has been able to increase their market share and maintain their resident population.