MUSE Platinum

2026

Oshkosh Corporation at CES 2026

Entrant

3D Exhibits

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Oshkosh Corporation

Country / Region

United States

About The Entry

At CES 2026, Oshkosh Corporation redefined what it means for an industrial brand to show up on a global technology stage. In a landscape dominated by consumer electronics and conceptual innovation, Oshkosh delivered an immersive, experience-driven environment that demonstrated how advanced technologies are actively transforming essential industries today.
Designed and executed by 3D Exhibits, the 80’ x 90’ space was anchored by a bold, dual-entry tunnel that guided attendees through a curated journey of innovation. The experience was built around three key environments, Job Site, Airport, and Neighborhood of the Future, each showcasing how autonomy, AI, electrification, and connectivity work together in real-world applications.
Guests moved through a sequence of immersive moments, including a large-scale cinematic theater that visualized the “Perfect Turn” at an airport, live demonstrations of connected and autonomous equipment in action, and interactive experiences that brought safety and robotics technologies to life. The space balanced storytelling with hands-on engagement, allowing attendees to see, feel, and understand the impact of Oshkosh’s innovations.
More than a traditional exhibit, the environment functioned as a dynamic ecosystem where technology, application, and human impact were seamlessly connected. Designed for both guided press tours and self-directed exploration, the experience created a clear, compelling narrative that positioned Oshkosh as a leader in purposeful innovation.
The result was a standout presence at CES, one that translated complex systems into intuitive, human-centered experiences and demonstrated that the future of infrastructure, mobility, and public safety is already in motion.

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