Founded on Freedom

“Founded on Freedom” is a fully integrated event engagement campaign created for a military community 10K run, designed to celebrate patriotism while driving participation and on-base connection.
The creative concept draws from both Americana and local culture, blending bold red, white, and blue visual language with island-inspired elements to create a distinctive sense of a 4th of July Celebration in Hawaii. The custom illustrated figure, drawing upon both Lady Liberty and a traditional ʻōlapa, ground the design in its Pacific setting while fireworks and classic typographic treatments to feel both universally patriotic and uniquely relevant to our audience.
From the first promotional poster to the final moment crossing the finish line, every detail was designed to feel connected. Race bibs, medals, and signage all carry the same bold identity, transforming functional items into meaningful keepsakes participants are proud to wear and remember.
More than a race, “Founded on Freedom” is a shared experience - one that celebrates achievement, community, and the values that bring people together. Through thoughtful design and cohesive storytelling, the campaign turns a single-day event into a lasting moment of pride.