2026
New York International Auto Show Activation: Defy the Expect
Entrant
Critical Mass
Category
Outdoor Advertising - Experiential / Special Events / Stunts
Client's Name
MINI USA
Country / Region
Canada
MINI USA executed a masterfully provocative counterculture campaign that transformed an absence into an asset. While 27 automakers descended upon the New York International Auto Show to vie for consumer attention within the Javits Center, MINI USA orchestrated a bold disruption: a carefully orchestrated out-of-home and digital ambush that met consumers across the city with a singular defiant message—"Ditch conventions. Have some fun on us."
Entrant
Partner.Co
Category
Event - Customer Engagement
Country / Region
United States
Entrant
Gravity Global
Category
Social Media - B2B
Country / Region
United Kingdom
Entrant
PineRock
Category
Experiential & Immersive - Corporate Event
Country / Region
United States
Entrant
Middle Table
Category
Video - Comedy
Country / Region
United Kingdom