2026
New York International Auto Show Activation: Defy the Expect
Entrant
Critical Mass
Category
Outdoor Advertising - Experiential / Special Events / Stunts
Client's Name
MINI USA
Country / Region
Canada
About The Entry
MINI USA executed a masterfully provocative counterculture campaign that transformed an absence into an asset. While 27 automakers descended upon the New York International Auto Show to vie for consumer attention within the Javits Center, MINI USA orchestrated a bold disruption: a carefully orchestrated out-of-home and digital ambush that met consumers across the city with a singular defiant message—"Ditch conventions. Have some fun on us."
Entrant
Gravity Global
Category
Strategic Program - Comm / Marketing Campaign
Country / Region
United Kingdom
Entrant
Gravity Global
Category
Strategic Program - Product Launch
Country / Region
United States
Entrant
NBCUniversal
Category
Branded Content - Auto & Auto Services
Country / Region
United States
Entrant
Gravity Global
Category
Integrated Marketing - Promotional
Country / Region
United States