2026

Product Marketing Design System

Entrant

Critical Mass

Category

Corporate Identity - Corporate Identity Redesign

Client's Name

BNY

Country / Region

United Kingdom

BNY reorganised around a new platform model to break down silos and operate as one. The BNY arrow became the central graphic device for a scalable visual system shaped by real business data. We crafted a living design language that moved like the business itself, infinitely. This produced an expansive set of graphic expressions, allowing each platform to take on a unique identity expressed through data, capability, and colour. Clients can now comprehend BNY’s offerings distinctly at a platform-level and as one joined-up BNY.