2026
Entrant
Category
Client's Name
Country / Region
The project takes the cultural foundation of the Lantern Festival as its starting point, integrating local festive memories with the city’s tourism development strategy to create a light art festival with an international perspective.
The 2026 theme, “Mani Shining Xiluo,” is built upon three key design axes: the Year of the Horse, the carousel amusement park, and the European plaza fountain. Together, they shape a dreamlike celebration that blends traditional symbolism with contemporary light aesthetics.
The Pegasus-themed main lantern symbolizes freedom, speed, and the breaking of boundaries, carrying the city’s vision of moving toward the future. As such, the traditional lantern festival is reinterpreted not merely as a festive display but as a narrative of hope and movement.
As night falls, the entire site transforms into a luminous dreamscape. The Pegasus main lantern hovers in the air, captured mid-flight within a trail of light, while its colors shift in rhythm with music, creating a dynamic visual cadence. Below, the carousel lantern installations rotate slowly, drawing visitors into a cyclical journey of childhood memories.
Rather than treating the festival as a static display, the design incorporates kinetic structures and light control systems, allowing the main lantern, the sea of lights, and sound to interact in harmony. The butterfly light field spreads across the ground like breathing illumination, subtly responding to human movement.
The carousel serves not only as a nostalgic symbol of childhood but also as a focal point for photography and family interaction. Through layered immersive experiences, visitors are encouraged to engage directly with the lantern installations, creating a light festival that resonates across all age groups.
Entrant
Xavier Creative House
Category
Advertising - Advertising Campaign
Country / Region
United States
Entrant
Yijing Wang, Yijun Huang, Jinghan Cao
Category
App / Mobile App - Augmented Reality
Country / Region
United States
Entrant
Critical Mass
Category
Advertising - Advertising Campaign
Country / Region
Canada
Entrant
Tomato Tomate
Category
Integrated Marketing - Rebranding
Country / Region
United States