MUSE Platinum

2026

In Their Prime

Entrant

The Garden Creative

Category

Video - Lifestyle

Client's Name

Amazon & The Athletic/The New York Times

Country / Region

United States

About The Entry

A series for Amazon and The Athletic highlighting the Amazon essentials that power two female athletes “In Their Prime.” Each spot centers on a hero item, with custom-built sets designed to reflect its aesthetic and personality. The series is unified by a recurring visual motif: an iconic Amazon-blue front door that frames each athlete’s world. Our team worked closely with production designers to fabricate the door and build out the sets in a way that popped off the screen. And our DP added energy to the videos by making use of a POV helmet rig, zoom lenses, and dollies to create dynamic camera moves.

Credits

Creative Director, DP, Editor/The Garden Creative
Andrew Petrilla
Director/The Athletic & New York Times
Adam Loeb
Executive Producer & VP/The Garden Creative
Haley Menchel
Senior Producer/The Garden Creative
Jodi Prince
Producer/The Garden Creative
Patrick Paniagua
Production Coordinator
Maddie Cordoba
Art Director
Juliana Guedes
Art Assistant
Jesse Martinez
1st AC
Brandon Ripp
2nd AC
Warren McElroy
Gaffer
Marcus Fields
Key Grip
Chris Stalsworth
Swing
Adam Cardenas
Best Boy Electric
James DeAngelis
Sound Mixer
Tyler Lydell
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