MUSE Platinum

2026

Seen It, Solved It for PanOxyl

Entrant

LITTLE BIG

Category

Advertising - Advertising Campaign

Client's Name

PanOxyl

Country / Region

United States

About The Entry

Problem: PanOxyl has been around for over 50 years, but their younger consumers were not aware of that history & heritage, or why they should care. 

Solution: Tapping into our target’s love and obsession with all things retro, the Seen It, Solved It campaign shows them that PanOxyl’s a brand that's been an enduring part of popular culture. Whether that’s defeating blackheads for disco divas, blocking breaks for b-boys, getting the gunk out for grunge rockers, banishing blemishes since the height of boy bands, or being the go-to brand for today’s online skin-fluencer, there’s nothing they haven’t seen or solved.

Credits

Partner, LITTLE BIG
John Nunziato
Senior Creative Director, LITTLE BIG
Ben Glotzer
Designer, LITTLE BIG
Jen Gordon
Director, Strategy, LITTLE BIG
Robin Lauffer
Senior Director, LITTLE BIG
Bill Frohlich
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