Future Mode

Future Mode is a series of on-air and online packages, exploring ways in which technology can shape a cleaner, more sustainable future. The project was a joint collaboration between two teams – one in London, UK and the other in Beijing, China. There were four major themes; wind power, robotics, self-driving EVs, and drone technology.
We produced all the branding in-house, which involved creating a logo, promo, sting, screen furniture, studio backdrop elements, package graphics and social media elements. The overriding theme was one of modernity: a mixture of clean typography with collage. English and Mandarin typography combine to highlight the collaboration between East and West.
We directed a cameraman in China (remotely via video call from London), to film certain shots, which we then incorporated into various package graphics. Using rotoscope, we were able to bridge the geographical divide between continents, bringing two disparate reporters together into the same scene. In such a way, our aim was to integrate graphics into the packages as seamlessly as possible. For example, sales figures seem to move in tandem with the limbs of a humanoid robot; wind turbines pull into focus during a a fly-through animation revealing statistics on clean energy; a swarm of drones buzz into frame, before hovering alongside data on China's low-altitude economy.
Future Mode marked the first time our channel has co-produced a series from two different broadcast centres. The distinctive branding helped unify the stories into one coherent theme: a greener future, based on sustainability.