MUSE Platinum

2026

基隆國際海洋老鷹嘉年華 Keelung International Ocean Eagle Carnival

Entrant

Blueprint Design

Category

Corporate Identity - Brand Identity

Client's Name

基隆市文化觀光局 Culture and Tourism Bureau, Keelung City

Country / Region

Taiwan

About The Entry

The visual identity of the Keelung International Ocean Eagle Carnival is inspired by four core elements: the ocean, the eagle, people, and celebration. A minimalist and dynamic visual language captures the energy of Keelung as an international port city. The soaring eagle symbolizes freedom, courage, and exploration, reflecting the city's maritime heritage and global outlook. The simplified human figure represents public participation, inclusiveness, and the joyful connection between people, nature, and the city. The key visual integrates waves, music, dance, and parade elements to create a vibrant festival atmosphere. Designed as a flexible visual identity system, it strengthens the carnival's brand recognition while promoting Keelung as a distinctive cultural destination with an international spirit.
「基隆海洋老鷹嘉年華」視覺識別以海洋、老鷹、人群與嘉年華為核心元素,透過簡約且具動態感的造型,展現基隆港灣城市的文化特色與節慶活力。展翅飛翔的老鷹象徵自由、勇氣與探索精神,呼應基隆依海而生、面向世界的城市意象;下方的人形則代表全民參與、共享歡樂,傳達人與海洋、人與城市共融的價值。主視覺以港灣、海浪、音樂、舞蹈及遊行等元素,描繪充滿律動的嘉年華場景,串聯基隆的海洋文化與國際節慶氛圍。整體識別系統兼具高度辨識性與延展性,可靈活應用於活動、環境及城市品牌傳播,塑造具有文化深度與國際視野的城市節慶形象。

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